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The Kawasaki Group Management Principles

1.) Trust

As an integrated technology leader, the Kawasaki Group is committed to providing high-performance products and services of superior safety and quality. By doing so, we will win the trust of our customers and the community.

2.) Harmonious coexistence

The importance of corporate social responsibility (CSR) permeates all aspects of our business. This stance reflects the Kawasaki Group's corporate ideal of harmonious coexistence with the environment, society as a whole, local communities and individuals.

3.) People

The Kawasaki Group's corporate culture is built on integrity, vitality, organizational strength and mutual respect for people through all levels of the Group. We nurture a global team for a global era.

4.) Strategy

The Kawasaki Group pursues continuous enhancement of corporate value based on emphasizing quality over quantity; and employing prudent risk management.

Product Range

The company manufactures a broad range of products, including motorcycles, ATVs (all-terrain vehicles), recreation utility vehicles, as well as utility vehicles, and supplies them to markets around the world.